Young at heart: Average age of BBC Radio 1 listener is STILL 32 despite desperate attempts to shake-up the station and bring in younger listeners | Daily Mail Online
BBC Radio 1 now reaches 17% of the UK population, down from 23% in 2011 - Music Business Worldwide
Case study bbc radio 1
BBC Trust Service Review
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Annex 2: BBC Performance Report
Broadcast PR: BBC Radio 1 strategy to target specific audience is working….slowly